Hungry consumers in the West have been enjoying a vibrant food truck scene for a long time. In the United States, food truck revenue is up 15 percent over the past five years. Overall, the number of food trucks and carts in the United States grew an astonishing 8.4 percent between 2007 and 2012 according to research done by IBISWorld Inc.
American consumers have apparently developed a taste for the gourmet food truck concept. They are eating all the kimchi quesadillas, short rib empanadas, and bacon covered doughnuts they can get.
There have been food trucks in the Emirates for a few years now. Salt, a gourmet burger joint based in Dubai, routinely sells its sandwiches out of a truck on Kite Beach.
It has had success in Dubai by cleverly using its social media channels to alert customers to its whereabouts. The company lets customers know days in advance where a Salt van will be in the city using the Twitter hashtag #findsalt.
Salt is not the only game in town in the Emirates, however. Ghaf Kitchen’s vintage Citroën H Van appears at concerts, parties, and other special events.
These food trucks, unfortunately, have not been able to develop large followings. Since they have event licenses, they can only sell food at a set location and only for a few hours at a time. They cannot roam from place to place, limiting their reach.
Overall, licensing issues have hampered the development of a viable food truck market in Dubai.
There is, however, clear and growing demand for food trucks in the city. All is not lost for hungry residents looking for Dubai food trucks – tasty meals on wheels.
While Dubai’s food truck operators have been hampered by strict regulations, that is about to change.
The Food Truck Company launched in late 2014, sending its first truck, Jake’s by The Food Truck, on the road to serve gourmet bagel burgers. The company will be launching more vehicles in the coming months.
These will include trucks with a Latin-American theme, an ice cream truck and a coffee and bagel truck for customers on the go.
The Food Truck Company has been able to expand its operations and bring its tasty meals on wheels to the masses because of one advantage: it’s the first food truck in the Emirates that has a license to roam.
With a mobile app in development, the Food Truck Company is ready to bring the food truck concept to Dubai in a big way.
Dubai residents and tourists have been deprived of Korean-Mexican fusion tacos for too long. Strict regulations may have hampered the growth of food trucks in the Emirates, but it looks like food trucks will soon be cruising the city.
Now consumers can get in on the fun as food trucks with their tasty meals on wheels starts to pop up throughout Dubai.
Look out, a Dubai Tasty Meals on Wheels serving Peanut butter, jelly, bacon, and Sriracha burgers may be coming to a street near you.
Do you love the food truck concept? Have you seen a Dubai food truck near you lately? Share your thoughts in the comment box below and let us continue the conversation on my Facebook or Twitter pages now!